A useful list of behavioural design resources that helped my understand human behaviour.
Behavioral science, energy use and interaction design: what a strange combination, you might say. However the combination of the three is one of the “hottest” topics online. Companies like Opower or my client, Advizzo (see case study below) are breaking the wall between how energy consumers (water and electricity) interact with the utilities companies while also finding an easier way to communicate and produce benefits for both sides.
“People don't buy products; they buy better versions of themselves”
