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Case study - Mobile onboarding

Case study - Mobile onboarding

Just imagine this scenario: you go to buy a coffee and as you approach the waiter, he/she does not say ...

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4 psychological constraints that help you design better solutions

4 psychological constraints that help you design better solutions

People behave in peculiar ways. How else to explain why we procrastinate, cannot control our urges or postpone something till ...

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Forget business goals? It's time to look at behaviour

Forget business goals? It's time to look at behaviour

The traditional way of growing a business is defining your business goals - adoption of new service, retention, new sales, ...

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How beautiful design influences your thinking and feeling

How beautiful design influences your thinking and feeling

Have you ever chose a website with beautiful design and trusted that the people providing the services there were more ...

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Case study: Behavioural science, energy use and web design

Case study: Behavioural science, energy use and web design

Behavioural science, energy use and web design – what a strange combination,
you might say. However the combination of the three ...

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Resource: Design user research explained for everyone

Resource: Design user research explained for everyone

I found this 2015 article that perfectly explains user research in the design process. I totally recommend it for anyone ...

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The world needs this: benefits for people, not features

The world needs this: benefits for people, not features

Once upon a time, I re-tweeted a tweet that said: “People don't buy products; they buy better versions of themselves” ...

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How to kick ass at habit-forming apps (Hook Model)

How to kick ass at habit-forming apps (Hook Model)

In this article I explain the Hook Model, hoping it will give you a model on getting started ...

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Are you not obsessed yet about customer experience?

Are you not obsessed yet about customer experience?

I recently had a bad customer experience. Better said, buyer experience, because I will most likely never become their customer. ...

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How to use social proof to influence users & make money

How to use social proof to influence users & make money

Do you look at reviews and ratings before buying something online? Do you trust a product used by hundreds? Surveying ...

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Should I use video on my home page?

Should I use video on my home page?

The trend of having a video on your website, just as you land on the first page is becoming very ...

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Why you need to start thinking about successful user experience

Why you need to start thinking about successful user experience

Have you ever tried to sell or market an app or online service and had poor results? That happened to ...

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Innovate with these 7 vital success factors in mind

Innovate with these 7 vital success factors in mind

Innovation is a buzz word nowadays. From business innovation to the way we live, study and work, time is putting ...

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Easy step-by-step guide on how to provide value online

Easy step-by-step guide on how to provide value online

Why do your customers leave your website? It is possible users do not find what they need, do not see ...

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The story of Emotion and Technology

The story of Emotion and Technology

Once upon a time, in a far far away universe, a life-changing idea was born due to two different entities. ...

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